Bombay (Maharashtra) [India]March 2 (ANI): The 50+ Women’s World Cup is fast approaching and the stakeholders are doing their best to stir up excitement among the fans.
The next highlight will be Skipper Mithali’s final ICC event and Star Sports, the official broadcaster of ICC events and Indian women’s home visits, has unveiled its #HamaraBlueBandhan campaign to rally the nation behind the Indian women’s cricket team .
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The campaign aims to embody the spirit of cricket and bring to life the connection that cricket fans across India have with the women in blue. The first campaign film in the series is dedicated to the upcoming ICC Women’s World Cup 2022 and fans across India can follow the journey of the Indian women’s cricket team during the prestigious tournament.
The film captures India’s heartbreaking defeat in the 2017 ICC Women’s World Cup Final against England and shows how close the team is to becoming world champions.
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Fandom and support for Women in Blue has grown many times since the 2017 final and the sport has spawned many new heroes who have made them household names. The upcoming ICC Women’s World Cup 2022 will be an opportunity for India to go one step further and become world champions.
Speaking about the #HamaraBlueBandhan campaign ahead of the 2022 ICC Women’s Cricket World Cup, Sanjog Gupta, Head – Sports, Disney Star said, “We are delighted to be hosting the Women’s World Cup across Star Sports and Disney+ Hotstar, presenting the premier event to millions of cricket fans across the country. The exemplary performance of the Indian team, coupled with our continued efforts to popularize women’s cricket, has seen the T20 World Cup in 2020 break world records. ‘hearing.’
“The growing popularity of female cricketers is an inspiration to everyone, but especially young girls to enter the field of sport. The #HamaraBlueBandhan campaign seeks to unite cricket fans to rally to the Indian team as they embark on a 12 month journey of conquering the world of cricket starting at WWC 2022. We wish the women in blue all the best and are sure they will continue to inspire us with their trips,” he added.
The Women in Blue are set to kick off their campaign on March 6, 2022 against Pakistan at the Bay Oval, Tauranga. The tournament will be broadcast live from March 4, 2022 on Star Sports Network and Disney+ Hotstar. (ANI)
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